Trust is much more easily destroyed than it is built. Building trust is like building a sandcastle - it's incredibly beautiful when built, but just one mistake could wash it all away. Here are five of the most common yet deadly trust-hindering mistakes to avoid. ==> Selling Too Loudly Some sales letters give the impression that they're "screaming" at the reader to buy. While great copywriters can make this style of copywriting work, for the vast majority of people, this style