According to a 2016 Forbes article, “Leaders are unique, managers are a copy.” Leaders are willing to be themselves. They are self-aware and work actively to build their unique and distinct personal brand.” What is your differentiator? What is your unique brand? I am surprised by how few leaders and entrepreneurs can adequately answer this question. (It is a challenge to market oneself or a business without purposely defining their differentiators effectively.) As a former mi